
2020
BRANDING
Schedaunig-Hof
The Schedaunig-Hof is a Carinthian agricultural family business specializing on the sales of a variety of home-made produce, like potatoes, pumpkin seed oil, baking goods, etc.


moodboard

logo variations
The brand should work both ways:
It should be modern but also contain traditional characteristics.
The reduced icon, which is used as a figurative mark, takes up all the essential features of the business: In the center is the farm, which represents the family and the regionality. The leaf visualizes the walnut tree and also symbolize nature and growth. To the right a field that is curved to indicate the hill on which the farm is located.
The many elements are presented in an extremely
reduced style in order to be accessible and not intrusive.

colour palette

typography

bottle labels

product labels

product-illustrations
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